In 2007 the idea behind WineConcept evolved into a project characterised by the the ambition to narrate the wonders of Wine culture through its countless geographical and cultural facets.
 
Our is a research project aimed at the discovery of the best terroirs, home to both well established and independent wine productions. We share experiences, passion and cultural discourses with producers, which allow us to state that:
 
Wine is Nature, when the plant that absorbs life is still able to bring life back to its soil.
Wine is Culture, when producers’ choices help to maintain and renew the accomplishments of human traditions.
Wine is Pleasure when it steps into our daily life in order to share emotions, accompanying us during moments of celebrations or simply contributing to the joy of taste.
 
Our space inaugurated in may 2008, and it quickly became a reference point where confrontation and sharing of values,passion and knowledge is driven by a constant quality research.
This project is possible through the contributions of many: not only our staff, but also Producers, Tasters retailers and lastly our fond customers. These characters are all passionated and maybe a bit mad in their quest for the
“best wine of the best year”.